Comprehensive Guide on How to Increase Website Speed in 11 Easy Steps


Pages that load quickly receive importance from search engines like Google. Thus, a web page's loading speed may also be displayed in its ranking in search results. If the loading speed of the site is excessively inadequate, you run the danger of losing the attention of your visitors and reducing the possibility of attracting new ones. Nowadays, one of the many essential components of the performance of your website is its speed. This assertion is backed by a wealth of facts. For instance, 80% of users are likely to visit a website again when it performs improperly, especially if it takes some time to load.

Today's users are highly susceptible to the smallest delays. View the following image to see if a slow website affects bounce rates. Furthermore, you ought to be aware that longer bounce rates translate to fewer pages visited and a shorter average stay on site. In actuality, customers visit 8.9 pages annually when the page loads in 2 seconds, as opposed to 3.3 pages if the page loads in 8 seconds.

Google's decision to incorporate user satisfaction as a ranking criteria (the Page Experience Improvement, also known as Core Web Vitals) makes the performance of a page even more crucial. Conversions and time on the website have a direct connection with UX signals, which additionally affect page views and the number of pages viewed in a session.

For example, the Pfizer bounce rate decreased by 20% after improving the load speeds of its web pages by 39%. Additionally, it's not uncommon for publications to decline fast website loads in favour of rich media and video material. They hope it will give their guests a better and more interactive experience. Most users, nevertheless, would be willing to part with this content in exchange for a quicker website.

When you take into consideration that a one-second lag in the loading of a mobile page lowers conversions by twenty percent, this becomes even more concerning. Additionally, we can see that different areas exhibit distinct page load times. Here are 11 suggestions that will help you address some of the most frequent issues that cause your online presence to load slowly and harm your business. 

How to Increase Website Speed in Easy Steps

1. Optimize Images

The majority of resource use on websites is caused by images, which cause the website to load slower than normal. Sometimes there are excessive photos or the files are too heavy. The format is wrong in other instances. When talking about How to Increase Website Speed then optimizing Images is the most prior thing to look for.

How can the size of an image's file be reduced?

You may increase the loading time of your web page by optimizing the images with the help of the ideas beneath. Compression: use programmes like TinyPNG to ensure every one of the photos has been minimized before uploading them. By doing this, their size will be reduced without affecting quality.

Use the lazy-load lookahead to load images that aren't currently visible on the website at a later time. Numerous plugins, including Native Lazyload, are accessible. Utilise the most widely used image formats while selecting the correct ones. In general, JPEGs work better for pictures, and PNGs work better for graphics. Although WebP and other next-generation image formats are becoming more and more popular, be aware that they are not supported by previous versions of Firefox, Safari, Edge, and Internet Explorer.

With CSS Sprites, users can create one line of CSS code that loads all of your commonly used graphics, such as icons and logos, at once. This will increase page speed since all of the photos will be downloaded at once, compared to downloading one after the other.

2. Optimize the website for mobile

54.8% of the internet traffic globally as of Q1 2021 came from mobile devices. Given the value of Core Web Vitals and Google's recent shift to an index that prioritises mobile traffic over desktop traffic, it is important that your online presence be optimised for mobile devices, including the iPhone 12 mini and Google Pixel 5.

website speed can you make your website mobile-friendly

  • Choose to have a responsive website;
  • Reduce the quantity of plugins loading unneeded CSS;
  • Reduce the time it takes for JavaScript to execute;
  • Lazy-load images;

Consider using Cloudflare for mobile and accelerated mobile pages (AMP), but be sure to look for issues with Cloudflare and learn ways to fix them. Use Google Search Console to evaluate the speed and mobile friendliness of your website on a regular basis; convert PDFs to digital flipbooks.

3. Reduce the redirects

When a webpage redirects, users are taken to a URL other than that which they originally requested. This ends up resulting in more HTTP requests, which take longer to process. It is not practical for most website owners to remove every redirect. But think about maintaining only the most significant ones if you want to keep your webpages loading fast. When rerouting pages on the website, direct links are advised. Redirect chains will be reduced as a consequence, enhancing the usability of your whole website.

While we are practicing on How to Increase Website Speed

4. use of a CDN (content delivery network)

A globally dispersed network of servers is called a media distribution network, or CDN. It makes website content accessible to users anywhere they may be. The user's location has a direct impact on how quickly a page loads. Users who are geographically farther away from your website's server are going to experience slower page loading times.

By distributing traffic over multiple machines, a CDN enables consumers to access information as quickly as feasible. For publishers whose traffic originates by region, this is extremely important.

5. Implement lazy loading for ads

Lazy load marketing has a simple principle. This method places the advertisement where people watching it are most likely aware of it. This method can help you improve the user interface (UX) and speed of your website. while working on the How to Increase Website Speed implementing the lazy loading for ads could be very useful. Also you can use the Premium WordPress themes in order to get you website load faster.

For advertisements, why should you think about lazy loading

  • Your ad viewability score increases as a result.
  • Your page will load faster, generally by 6 to 8 seconds. Every right away matters.
  • This reduces page latency.

6. Utilize a Premium DNS Service

It is essential to realise that free DNS hosting is offered by all web hosts. We have a good level of confidence that your company has since acquired it.

One of the primary components affecting server response time is DNS. But in order to get better this time, you'll require a quick DNS provider.

Your website's performance can increase by up to 40% by moving to premium DNS hosting, such as Cloudflare. It is definitely something to think about.

7. Resolve 404 Errors

Search engines use 404 errors, frequently referred to as the well-known "Page Not Found" message, as an alert when a particular web page or whole website is no longer available.

404 errors seriously compromise the performance of websites, in addition to annoying users.

How do you solve slow-loading websites?

Utilise error detection tools, such as Ahrefs' Site Audit or the Google Webmaster Tools (GWT), to address slow-loading web pages.

Using these tools, anyone can easily identify any mistake pertaining to your website.

Set a 301 redirect when you have several external backlinks on the webpage displaying the 404 error. Old backlinks are going to be added to the new URL in order to boost its rating while engines like Google index the new URL. Consider manually uploading the new page to your sitemap in order to get it there more quickly.

8. Minify HTML, CSS, and JavaScript

Minifying involves simplifying the code by deleting unnecessary spaces, breaks in lines, feedback, etc. A "shorter" file copy that takes fewer bytes to download is the end result.

This is particularly crucial for WordPress producers because web builders may, at times, offer clumsy code that makes a page load more slowly.

You may use these tools that will help you in this process:

  • CSSNano-minifies CSS files
  • HTMLMinifier-minify HTML files
  • UglifyJS minimises JavaScript files

9. Change to header bidding on the server side

Header bidding is employed by top publishers today due to its ability to maximise ad income. But in the final analysis, this technology might be exceedingly difficult and result in page lag.

In contrast to client-side header bidding, which conducts the auction in the user's web browser, server-side bidding for headers sends out numerous requests to supply-side services (SSPs) and ad exchanges based on a single request. Although this method is still relatively new because server-side auctioning of headers is so much faster, many publishers are now using it entirely.

Server-to-server (S2S) links to the Prebid.js server, Google's Open Bidding, and Amazon Transparency Marketplace (TAM) are all part of Setupad's hybrid header bidding. In total, 35 percent of the successful auctions are a result of these S2S connections. Given significantly faster bid responses and a better yield, we believe that S2S auctions will ultimately rule the market.

10. Put into effect browser caching

Before using a webpage for the initial time, a user needs to download a large amount of data (such as the HTML content, CSS stylesheet, JS files, photos, etc.).

All of these elements are stored in a cache by the web browser on the visitor's end, reducing the total number of searches needed when the user visits your website later. Cache really has the capacity to reduce server load times by 80%!

How does the cache in a browser work and How to Increase Website Speed from it?

The W3 Total Cache plugins will be useful when you use WordPress. It will speed up the loading of pages on your web page by saving certain sections for later visits.

11. Reduce Third-Party Scripts

Any outside scripts that are integrated into the website using third-party code are known as third-party scripts. A prime instance of this would be a chatbot and linked YouTube video.

They typically add functions to the website and provide many essential features like social sharing buttons, feedback, data analysis, etc.

Chatbot Example:

Third-party scripts cause the web page to load slower overall. Therefore, save the truly essential ones. Is chatbot functionality really required for every page on your website? Can it remain limited to the homepage? At Setupad, we got a 25-indicate improvement in our PageSpeed Insights scores after implementing that!


In the above blog we saw How to Increase Website Speed by implementing above steps and tools and consider that improving the speed of your internet presence is a continuous effort; results won't appear immediately. To identify and address the pages affecting your loading speed, conduct a site audit. There are situations where you have to deal with multiple facets of web development, such as bug avoidance. Improvements in efficiency as well as increased security. To improve these areas, using a QA automation instrument could be quite beneficial.

optimizing your website speed is crucial for enhancing user experience, improving search engine rankings, and driving conversions. By implementing the easy steps outlined in this comprehensive guide, you can significantly boost your website's performance and ensure it loads quickly across all devices. Additionally, considering the benefits of WordPress theme bundles and premium WordPress themes can further enhance your website's speed and functionality by providing you with optimized code, lightweight design, and advanced features. With a fast-loading website powered by premium themes, you can create a seamless browsing experience for your visitors and achieve your online goals with ease.

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